Growth & Performance
Driving Revenue Through Scalable Growth Systems
Driving Revenue Through Scalable Growth Systems
Driving Revenue Through Scalable Growth Systems
I build full-funnel marketing systems that drive revenue expansion, improve efficiency, and align marketing strategy with commercial outcomes. Experienced across enterprise retail, e-commerce, and multi-location brands.
Growth & Performance
I build full-funnel marketing systems that drive revenue expansion, improve efficiency, and align marketing strategy with commercial outcomes. Experienced across enterprise retail, e-commerce, and multi-location brands.
Based in Greater Toronto Area
17:1
17:1
17:1
ROAS
Enterprise Retail Performance
Achieved sustained return on ad spend across major retail platforms including Walmart, optimizing budget allocation and campaign efficiency at scale.
135%
135%
135%
Revenue Acceleration
Led omni-channel digital initiatives that significantly increased online sales, aligning paid media, SEO, and marketplace strategy to drive scalable revenue expansion.
230%
230%
230%
Acquisition & Market Penetration
Expanded customer base through full-funnel performance strategy, improving targeting precision and conversion efficiency across digital touchpoints.
$9M+
$9M+
$9M+
Quarterly Managed Ad Spend + MDF
Oversaw multi-channel paid media investments, driving performance accountability and maximizing return across platforms.
8%
8%
8%
Quarterly Revenue Growth
Launched and scaled full-funnel campaigns and community partnerships that strengthened referral pipelines and delivered consistent quarter-over-quarter revenue expansion.
Core Growth Capabilities
Case Studies
Clients & Brands I Worked With
How I Approach Growth
Diagnose the Growth Opportunity
01
Before launching campaigns, I analyze the business ecosystem to identify where the biggest growth opportunities exist.
This includes:
Market positioning and competitive landscape
Customer acquisition channels
Funnel performance and drop-off points
Revenue contribution by channel
This diagnostic stage ensures marketing efforts focus on the highest-impact opportunities first.
Diagnose the Growth Opportunity
01
Before launching campaigns, I analyze the business ecosystem to identify where the biggest growth opportunities exist.
This includes:
Market positioning and competitive landscape
Customer acquisition channels
Funnel performance and drop-off points
Revenue contribution by channel
This diagnostic stage ensures marketing efforts focus on the highest-impact opportunities first.
Diagnose the Growth Opportunity
01
Before launching campaigns, I analyze the business ecosystem to identify where the biggest growth opportunities exist.
This includes:
Market positioning and competitive landscape
Customer acquisition channels
Funnel performance and drop-off points
Revenue contribution by channel
This diagnostic stage ensures marketing efforts focus on the highest-impact opportunities first.
Common Questions Recruiters Ask About My Work
What type of marketing roles am I best suited for?
I specialize in Growth, Performance, and Digital Marketing leadership roles where marketing strategy, paid acquisition, and cross-channel growth need to work together. My experience spans healthcare, enterprise retail, education, and multi-location service businesses, where I’ve led full-funnel marketing strategies to drive measurable business growth.
What marketing channels and platforms do I work with?
I manage full-funnel campaigns across Google Ads, Meta Ads, TikTok, SEO, email automation, and CRM systems, supported by analytics platforms such as GA4, Meta Insights, and marketing dashboards. My approach combines paid acquisition, organic growth, and conversion optimization to drive sustainable results.
Do I focus more on strategy or execution?
Both. I lead marketing strategy, growth planning, and campaign architecture, while also overseeing the execution and optimization of campaigns across multiple channels. This includes budget allocation, experimentation frameworks, performance analysis, and cross-team collaboration to ensure campaigns translate into real business outcomes.
Have I managed teams and cross-functional projects?
Yes. Throughout my career I’ve led marketing initiatives across internal teams, agencies, vendors, and cross-functional stakeholders including product, sales, and analytics teams. I’ve also managed interns, coordinators, and freelance specialists, ensuring campaigns move from strategy to execution efficiently.
What kind of results have my campaigns delivered?
Across multiple companies and industries, my work has generated 20,000+ qualified leads, millions of impressions and reach, and consistent revenue growth through optimized acquisition strategies, improved conversion funnels, and scalable marketing systems.
Common Questions Recruiters Ask About My Work
What type of marketing roles am I best suited for?
I specialize in Growth, Performance, and Digital Marketing leadership roles where marketing strategy, paid acquisition, and cross-channel growth need to work together. My experience spans healthcare, enterprise retail, education, and multi-location service businesses, where I’ve led full-funnel marketing strategies to drive measurable business growth.
What marketing channels and platforms do I work with?
I manage full-funnel campaigns across Google Ads, Meta Ads, TikTok, SEO, email automation, and CRM systems, supported by analytics platforms such as GA4, Meta Insights, and marketing dashboards. My approach combines paid acquisition, organic growth, and conversion optimization to drive sustainable results.
Do I focus more on strategy or execution?
Both. I lead marketing strategy, growth planning, and campaign architecture, while also overseeing the execution and optimization of campaigns across multiple channels. This includes budget allocation, experimentation frameworks, performance analysis, and cross-team collaboration to ensure campaigns translate into real business outcomes.
Have I managed teams and cross-functional projects?
Yes. Throughout my career I’ve led marketing initiatives across internal teams, agencies, vendors, and cross-functional stakeholders including product, sales, and analytics teams. I’ve also managed interns, coordinators, and freelance specialists, ensuring campaigns move from strategy to execution efficiently.
What kind of results have my campaigns delivered?
Across multiple companies and industries, my work has generated 20,000+ qualified leads, millions of impressions and reach, and consistent revenue growth through optimized acquisition strategies, improved conversion funnels, and scalable marketing systems.
Blog Hub
See how we shape brands with clarity and craft— explore our blog
See how we shape brands with clarity and craft— explore our blog